Video summary
Breaking into digital marketing and landing your first job as a media buyer doesn’t have to be complicated. In this step-by-step guide, I walk you through exactly how to become a media buyer in 2025 — even if you have zero experience. You’ll learn the difference between Google Ads vs Facebook Ads, B2B vs B2C media buying, how to start learning paid ads from scratch, and how to build a media buying portfolio that actually gets you hired. I also share the exact roadmap I recommend for beginners, how long it really takes to land your first media buyer job, and the strategies that helped me grow from a $45K marketing role to a six-figure media strategist and full-time freelancer.