Resources

Simple tools for putting better marketing thinking to work.

These starter resources are designed to support the first version of the site. More downloadable templates can be added after launch.

AI Paid Media Audit Prompts

A prompt set for reviewing wasted spend, campaign structure, creative issues, and next questions.

Use with the AI guide

Weekly Marketing Performance Scorecard

A decision-focused way to review what changed, what matters, and what should happen next.

Review analytics basics

Creative Testing Planner

A lightweight structure for turning customer insight into ad test ideas.

Plan better creative