Marketing That Clicks topic archive
More practical articles about google ads, strategy, implementation, measurement, and performance.
Google expanded Demand Gen checkout links to more markets, Shorts, and in-feed ads. Learn when a direct-to-checkout path helps conversion and when it creates friction.
Nano Banana Pro brings conversational editing and product-focused image generation to Google Ads. Use this QA checklist to protect packaging, claims, variants, and test validity.
Google is automatically upgrading eligible Dynamic Search Ads to AI Max during September 2026. Use this audit to protect URL controls, brand rules, creative, bidding, and reporting.
Google Ads new prospects mode uses automated exclusions to pursue brand-unaware audiences. Learn how to validate exclusions, measurement, creative, and incrementality before scaling.
Google Direct Offers can personalize discounts and bundles inside AI Mode. Use margin, eligibility, incrementality, and brand guardrails before scaling them.
Google is migrating Travel campaigns into Search campaigns for travel. Use this guide to protect feeds, bidding, reporting, budgets, and conversion quality.
Use Performance Max channel reporting and new steering controls to diagnose budget allocation without mistaking channel correlation for causation.
Google can place Search and Shopping ads inside AI Overviews. Here is how advertisers should prepare targeting, feeds, landing pages, measurement, and guardrails.
Google AI Brief lets advertisers steer AI Max using messaging, matching and audience guidelines. Learn how to write instructions that improve control without overconstraining delivery.
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