Marketing That Clicks topic archive
More practical articles about conversion optimization, strategy, implementation, measurement, and performance.
A conversion framework for deciding when an AI lead assistant should continue, collect context, schedule, or route immediately to a human sales representative.
Preserve product, offer, identity, and measurement context from ad click to in-app action with an App Connect deep-link CRO framework.
Choose a conversion path based on buyer urgency, qualification needs, trust requirements, measurement quality, and the sales team’s ability to respond.
A CRO framework for moving Search users into verified RCS conversations without optimizing to message starts instead of qualified revenue.
A conversion measurement plan for using Gemini-assisted click-to-call insights without optimizing to call volume or duration alone.
A CRO measurement framework for AI shopping agents covering availability, engagement, funnel outcomes, self-selection bias, and incremental lift.
A CRO and sales-routing framework for using Google Lead Intent Scores while controlling false positives, false negatives, and automation bias.
Google expanded Demand Gen checkout links to more markets, Shorts, and in-feed ads. Learn when a direct-to-checkout path helps conversion and when it creates friction.
Google’s AI-powered Shopping ads can generate product explainers. Product pages must support those explanations with complete attributes, visible proof, and low-friction buying.
Free weekly newsletter
Practical guidance for making better marketing decisions without the hype.
