Marketing That Clicks topic archive
Practical Google Ads strategy, automation, measurement, creative, and optimization guidance.
Audit Google Ads query routing after the broad-match campaign setting moves into AI Max, especially when identical exact keywords exist in separate campaigns.
Interpret competitive percentile benchmarks without treating peer position as a budget target or letting comparison replace profitability.
Validate a Smart campaign before generating a Performance Max draft so bad goals, URLs, assets, or budgets do not become automated at scale.
Audit Performance Max automated video crawl settings before Google reuses videos from landing pages, social properties, or YouTube.
Use new asset-group URL options in Google Ads API v25.2 without breaking parallel tracking, UTMs, redirects, or reporting consistency.
Audit budgets, bidding, assets, exclusions, approvals, and measurement before moving Google Display campaigns into Demand Gen.
A practical checklist for first-party tag routing, consent behavior, event parity, deduplication, page speed, and business-outcome validation.
Audit Google Ads growth headroom against marginal economics, lead quality and operational capacity before applying budget recommendations.
How to prepare product data, answers, landing pages and measurement before adding Google’s conversational Business Agent beside YouTube product ads.
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