Learn / AI + Paid Media / Lesson 4

Free video lesson

Lesson 4 of 4

Verify Recommendations and Build a 30-Day Plan

Fact-check AI recommendations and convert the strongest findings into a realistic sequence of marketing improvements.

Learning outcome: Fact-check AI recommendations and convert the strongest findings into a realistic sequence of marketing improvements.

What this lesson will cover

Verifying the evidence behind each AI recommendation
Checking tracking quality and business context
Looking for alternative explanations before making changes
Choosing whether to implement, test, investigate, or reject
Building a focused 30-day campaign action plan

Action step

Put the lesson to work

Bring over the top three priorities you selected in Lesson 3. Verify each recommendation, decide whether to implement or test it, assign an owner and success metric, and schedule your 30-day review before making the first change.

Download: Use the four-page worksheet to complete the recommendation checklist, decision sheet, controlled-test plan, and 30-day implementation schedule.

Download the 30-Day Action Plan

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