Decide What AI Should Control

Create clear boundaries between AI assistance, advertising automation, and the decisions that still require your judgment.

Learning outcome: Create clear boundaries between AI assistance, advertising automation, and the decisions that still require your judgment.

What this lesson will cover

Tasks AI can complete reliably
Decisions that require business context
The Automate, Assist, Approve framework
Warning signs that automation has too much control

Action step

Put the lesson to work

Complete the AI Control Matrix for one active advertising campaign.

Worksheet: Use the AI Control Matrix to decide which campaign tasks should be automated, where AI should assist, and which decisions still require your approval.

Download the AI Control Matrix

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