Use AI to improve your advertising without giving up control.

A practical, ungated course for business owners and entrepreneurs who want to make better paid-media decisions, find wasted spend, and use AI without blindly following automated recommendations.

4 focused lessons30 to 45 minutesFree and ungatedPractical workbook

What you will accomplish

Decide which advertising tasks AI can assist with safely.
Prepare useful campaign data without exposing sensitive information.
Use AI to identify waste, weak assumptions, and missed opportunities.
Verify recommendations before changing budgets or campaigns.
Build a focused 30-day improvement plan for your business.

Who this is for

This course is for business owners and entrepreneurs who manage their own advertising, oversee a freelancer or agency, or simply want to understand whether their marketing recommendations make sense.

You do not need technical AI experience. Familiarity with your own advertising goals, budget, and results is enough.

Course outline

Four lessons, one usable action plan.

Lesson 1

Decide What AI Should Control

Separate tasks AI can automate, decisions it can assist with, and changes that still require your approval.

Preview lesson

Lesson 2

Give AI Better Campaign Data

Prepare advertising data that is useful, relevant, and safe enough for meaningful analysis.

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Lesson 3

Find Waste and Missed Opportunities

Use focused questions to uncover inefficient spend, weak tracking, poor traffic, and neglected opportunities.

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Lesson 4

Verify Recommendations and Build a 30-Day Plan

Fact-check AI output and turn the strongest findings into a prioritized improvement plan.

Preview lesson

The course is currently being built. The lesson framework is available now. Videos, worksheets, examples, and the complete AI + Paid Media Decision Workbook will be added next.

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